DESIGN
Web & marketing DESIGN
KYODO
WEB DESIGN
The assignment was to create a wireframe and design
system for a fiction sports facility website, ensuring a seamless
user flow, adaptive layout, and engaging interface.
MOOD BOARD
PROTOTYPE
The start of setting the right mood
for the website’s design is about
defining a visual style that conveys
the right feeling through colors,
typography, and layout.
TYPOGRAPHY
I wanted to incorporating a Japanese aesthetic into my UI design to embrace minimalism, harmony, and subtle details inspired by traditional craftsmanship and modern elegance.
NPT
Marketing and brand building
COMPANY PORTFOLIO includes:
-Designguide and brand book.
-Colour palette.
-Mother logotype and sub logotypes per product.
-Website.
-Social media content.
-Movies/Campains/
TOOLS USED: Photoshop,Illustrator,Kling AI, Midjourney, Luma labs
ICONOGRAPHY STYLE iBOS logotype
The lowercase 'i' in the iBOS logo honors the company's origins. Its sharp and soft lines represent diverse values, while the soft 'B' conveys approachability and flexibility, reflecting a commitment to user-friendly solutions and strong customer relationships. The gradient color links to Nordomatic while establishing iBOS's identity.
Beneath the main iBOS logo, sub-products like Energy, Connect, Nexus, Alarm, and Edge BMS are connected through a cohesive design system, each with a distinct color. Their consistent typographic style ensures brand coherence while highlighting their functions within the iBOS ecosystem.
FASHION DESIGN
Wool rebel
I am a co-owner of a clothing brand where we have developed a wool insulation made from 100% Swedish wool, called FÅRTEX®, and all of our outerwear is insulated with this material. I work as Head of Design and also serve as Production Manager.
H&M
During my time as Senior Designer and Head of Design at H&M, I developed strong leadership skills and deep expertise across all stages of the design process, working with kids’, youth, and women’s collections across multiple departments, driving sales and contributing to increased revenue and growth, while leading three different design teams of 7–10 people and building extensive material knowledge in knitwear, woven and jersey fabrics, as well as heavier outdoor materials.
hope stockholm
